Deepfakes come with risks that demand urgent regulation. But it is vital their potential as a creative and satirical tool isn’t stifled
Salman Rushdie believes AI will not be a threat to authors until ChatGPT can write “a funny book”. His faith in human over synthetic creativity may hold some truth in the literary space. But on our screens – from film, art and satire to the algorithmically turbo-charged, factually opaque, monetised churn of the 24/7 news cycle – AI is already making us laugh.
Deepfakes – synthetic audio and video of people doing and saying things they never said or did – are the chief comedic disruptors in a suite of increasingly persuasive AI tools shaping the post-truth reality envisioned by the Microsoft engineer Eric Horvitz, where fact and fiction are indistinguishable. In eight short years, deepfakes have risen from cultural outlier to mainstream meme, embodying the futurist Roy Amara’s Law: we overestimate the effects of new technology in the short run, but underestimate its long-term impacts.
