Americans are fretting over a type of man who drinks matcha and expresses alternative masculinity – but the ‘latte liberal’ stereotype has existed for decades
Another week, another somewhat fictional online buzzword to parse. This time it is the “performative male”, basically the idea that posturing straight men only read books to get laid, outlined in recent trend pieces including the New York Times, Vox, Teen Vogue, Hypebeast, GQ and millions of TikToks.
According to the Times, this man “curates his aesthetic in a way that he thinks might render him more likable to progressive women. He is, in short, the antithesis of the toxic man.” Apparently these heterosexual men who read Joan Didion, carry tote bags and listen to Clairo are not in fact human beings who enjoy things but performative jerk offs who don’t really care about any of that girly stuff and are just trying to impress their feminine opposites. As Vox put it: “think Jacob Elordi when he was photographed with three different books on his person, or Paul Mescal publicly admiring Mitski”. Reading! Enjoying music by women! Perish the thought.
